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Creative Packaging – Thinking Outside of the Box

Truly creative packaging has the power to surprise and delight consumers. Take the pretty swirlies on the new Holiday Season Bombay Sapphire Gin packaging, which light up and move when you lift the box off the shelf, the result of… Read the rest

Decade Long Trend Towards “Green” Packaging Continues

According to Packaging World, an industry resource covering packaging news, trends and innovations, the biggest buzz in the industry in the last decade has been the move toward “green” packaging: For nearly a decade, the biggest buzz in packaging has… Read the rest

Half of All Packaging Redesigns Fail to Meet Expectations

Perception Research Services specialize in packaging and consumer research to help marketers connect with shoppers. They firmly believe in the power of packaging to build brands and drive sales, and are concerned by some of their own recent research suggesting… Read the rest

Consumers Willing to Pay More for Eco-friendly Food Containers

Eco-friendly takeout food container According to the food industry focused research and consulting firm Technomic, about 60 percent of consumers are willing to pay more for eco-friendly take out food packaging made with sustainable materials. Consumers also want high-quality, sturdy… Read the rest

Do Consumers Really Care about Eco-friendly Packaging?

Just how important is eco-friendly packaging to consumers? It’s not just “tree huggers” that are giving green products priority in their buying decisions these days – recent research shows that a growing number of consumers are looking for recyclable and… Read the rest